Because (not) everyone is doing it...

Subnixus is giving away a trip to las vegas or 1,300 cash as part of a promotional contest. Hey so far it seems to be working.

http://www.subnixus.com/

"He who desires the admiration of the world will do well to amass a great fortune and then give it away. The world will respond with admiration in proportion to the size of his treasure. Of course, this is meaningless." -Hua Hu Ching, Verse 9

Meaningless? Maybe. But the marketing acuity of the Taoist sages is undeniable.

I'm right there with Frank on the whole lottery thing, but this has a very good chance of a positive return with no risk.